Measured, not guessed
A photo alone cannot tell size. On iPhone Pro, the LiDAR sensor measures the plate and gives the AI a real scale for its gram estimate. The depth map never leaves your phone.
You already know what you did today
SoHow you eat.
SoHow you feel.
Feel good from food. Photograph a meal and SoHow logs it in seconds — calories, macros, 42 micronutrients and food quality. Then it does the part other trackers skip: it tells you the one small thing to do next.
Free plan · 7-day trial, no card · On-device AI by default · iPhone
The shift
Calories tell you how much.
They don't tell you how well.
For decades, tracking meant one number. SoHow keeps the calorie count you know — and adds the signal most apps ignore: the diversity and quality of what is actually on the plate.
- Two meals with the same calories can do very different things.
- Variety of whole plants is widely associated with a healthier gut microbiome and healthy aging.
- A number you cannot act on is not information — it is noise.
30 different plants a week
Your journey
Why are you here?
SoHow asks this on the first screen. The site asks it too — pick the one that sounds like you and see the app you would actually use.
“Calories aren't the point. I want to know if this is actually good food.”
Stop counting only calories. Start counting plants.
- Day 1
Photograph a meal and get a food quality score, with the plants in it counted toward 30 this week.
- Week 1
The plant count becomes the game. It is additive — you add good things rather than banning things. Any diet works.
- Week 4
A quality trend, not a verdict. You see which weeks were good, and what those weeks had in common.
The loop
Understand. So what. So how.
If a screen cannot do all three, it does not ship. That is a product rule before it is a promise.
Step 1
Photograph the plate
On-device AI names the ingredients and estimates the portion. Barcode, voice, a typed list or a photo you already took all work too.
Step 2
Get the whole picture
Calories and macros, 42 micronutrients, a food quality score and the plants counted toward your weekly 30. Edit anything that looks off.
Step 3
Get one small next step
Every screen has to end in something you can do today — one swap, one food that closes the gap, one gentler window. No lectures.
Where it goes deep
The friction is where people quit.
So the awkward moments — a plate you cannot size, a restaurant menu, a day you half logged — are the ones SoHow spent the most time on.
Eating out, handled
Photograph a menu and see a range per dish against what is left of today. Estimated from the printed dish name — ranges, never a restaurant's own figures.
The day, in plain words
One card that says how the day went and which nutrients ran low, then the same day set against your own 7-day average.
Every number, openable
Tap fibre or protein and see exactly which meals and ingredients built it, what is still missing, and the foods that would close the gap.
Supplements, counted properly
Scan a bottle's barcode or its Supplement Facts panel and the actual amounts join your nutrient totals — so low means low, not low-before-your-multivitamin.
Ask
A companion that only speaks from your own data.
Ask what to eat next and it answers with the gap you actually have and meals you actually cook. Ask for two days and it plans around your rotation, adding a new idea only where the week could use more variety.
- Every figure it quotes is one SoHow already worked out — no invented numbers.
- It marks what is yours and what is new, and says when a day cannot be totalled yet.
- It explains your logs. It does not give medical advice.
The differentiator
30 plants a week. Easier than it sounds.
Herbs, spices, nuts, seeds, grains, beans, fruit, veg — they all count, and they add up fast. SoHow makes the goal visible and a little addictive, so a more varied diet becomes a game you want to play. No restriction, no guilt, just more colour on the plate.
Greater plant diversity is associated with a healthier gut microbiome. SoHow tracks the habit; it does not promise a medical outcome. See the evidence
Everything in one place
Four habits, connected.
What you eat, how you move, how you feel, how you sleep. Food is where SoHow goes deep; sleep is tracked, mostly from Apple Health.
Photo → nutrition, instantly
Point, shoot, logged. No database hunting.
Plant-variety tracker
30 different plants a week, with any diet. A steak with veg and herbs counts.
Trends that mean something
Quality, weight, water, wellbeing — over weeks, not just today.
Fasting, without nagging
One-tap timer, phase timeline, schedules, Lock Screen and Dynamic Island.
It won't invent a number
The companion answers from what the app computed, and says so when it can't.
Private by design
On-device AI by default, free CSV export, delete everything at any time.
Privacy
Your meals stay yours.
SoHow analyses your food on your device by default, so your photos do not have to leave your phone. Enhanced AI in the cloud is there when you want a sharper estimate, and you can turn it off at any time. Analytics are anonymous and opt-out.
- On-device AI by default
- Full CSV export — free
- Delete everything — free
- No ads, no data selling
- 19 languages, iPhone and Apple Watch
Pricing
Simple, fair, and free to start.
There is a free plan — photo scans each day, three new fasts a week with every fasting feature in them, and unlimited questions about your own numbers. The 7-day trial needs no card, and starts when you are ready rather than at the door.
Annual
$29.99/yr
Works out at $2.49 a month.
Monthly
$5.99/mo
Cancel whenever you like.
Prices are not final until launch.
FAQ
The honest answers.
No — it is diet-agnostic. Keto, high-protein, Mediterranean, carnivore and vegetarian all work. Plant variety is a quality signal, not a rule about what you can eat. A steak with veg, herbs and seeds counts.
Eat for the long game.
You already know what you did today. SoHow tells you what to do next.
iPhone · 19 languages · Free plan available